April 23, 2016 marked the 400th anniversary of Shakespeare’s death. As such, site traffic increased by nearly 1,200%. WDG adjusted the server resources to accommodate double the amount of average traffic in anticipation of this spike, resulting in increased prominence across the web. The Google Doodle on April 23rd also featured an interactive Shakespeare animation with a curated list of related results. To capitalize on this opportunity, we included targeted SEO in the metadata so Folger appeared in impressive 7th standing. The website was featured in The Boston Globe, The New York Times, BBC and C-SPAN with a 1,200% increase for Shakespeare Documented, while The Wonder of Will page had a 230% increase. We also created a digital book reader application and an exhibition kiosk of the first folio for a digital user experience.